Look, look, and look again
Almost 40 per cent of serious motorcycle crashes occur at intersections. One quarter of these involve a right-turning car colliding with a motorcycle that is going straight through the intersection.
Many factors contribute to crashes between motorcycles and cars. Although intersection crashes often involve the car driver failing to see the motorcyclist, drivers and riders both have a role in reducing the risk of crashes at intersections.
This information will help you contribute to the safety of motorcyclists.
The ‘ Look Again’ motorcycle safety campaign is a reminder that many collisions between cars and motorcycles can be avoided if drivers give themselves more opportunity to see approaching motorcycles.
Click here for information for drivers
Click here for information for motorcyclists
'Look, look and look Again’ campaign
The Victorian Government’s ‘Look again’ campaign promotes how important it is for drivers to look more carefully for motorcycle riders at intersections.The television commercial component of the campaign was produced by the United Kingdom’s Department for Transport and adapted for Victoria.The campaign's key messages will be supported by a strong billboard presence in conjunction with radio and online media.
Images from the campaign:
